Our Story

A world of fun, contemporary & versatile fine jewelry designed to ‘Elevate your Everyday’...

Vik and Natasha Jethwani are the husband-and-wife duo behind the fine jewelry brand Vik Jet. Vik Jet specializes in beautifully crafted & luxury jewelry that is timeless, for the modern day woman.


Equal parts Vik & Natasha, the label was born in 2013 in Dubai when the couple found a gap in the market for everyday fine jewelry. Together they set out to create a fashion forward luxury jewelry house with collections which women could wear daily and buy for themselves. With Vik’s gemologist & generational jewelry background & Natasha’s fashion sensibilities, the goal was to adapt the way the culture in this region bought & wore fine jewelry.

Jewelry should be fun and enjoyed all the time, not reserved for special occasions. When you buy a piece of Vik Jet, we love to hear that you wear it everyday and never take it off. It’s that special piece you reach for to wear wherever you go. It becomes an extension of who you are and the memories and emotions attached become priceless.

Vik, a 3rd generation jeweler, pursued gemology from a young age. He is a certified gemologist from the Gemological Institute of America in New York. Vik’s experience is well versed, working with many major international diamond houses. Upon returning home to Dubai, Vik took the reins at his mother's pearl and jewelry house. Driven by his passion for diamonds, his goal was to expand the company. Specializing in engagement rings & bespoke diamond jewelry already, the dream was to create a ready to wear jewelry brand aimed at a style-conscious, younger generation. The creative arm, Natasha, honed her design skills in London, where she achieved a degree in Fashion Marketing followed by a certification in Jewelry Design. In Dubai Natasha worked on TV & was involved in many fashion related events, hosting international brands in the Middle East.

Vik Jet fine jewelry is designed and produced in house and utilizes an exceptional quality of diamonds, pearls and semi precious stones. The signature collections consist of everything from ‘everyday essentials’ to high glamor red carpet pieces. The brand also offers a special bespoke service where you can create your own jewelry. Vik Jet is designed to be stacked, layered and mixed to create a jewelry collection that seamlessly fits into your lifestyle & wardrobe.

The label has established a loyal following of clients ranging of all ages that span across the globe.